Case Study: Delivering Exceptional Software Solutions for ROUTD
ROUTD provides a data-driven logistics and delivery management system designed for critical
last mile delivery. Their software and mobile app features real-time tracking, safety checks,
proof of delivery, live ETAs and smart route planning. They needed a partner to help optimize
routes to save time, fuel, and costs while integrating seamlessly with various platforms for
enhanced efficiency for their clients. Here is how we approached and delivered this solution for
ROUTD.
1. Exploratory Call
We began with an exploratory call to understand the core problems ROUTD was trying to solve,
their customer base, and their business goals. This initial phase set the stage for a successful
project.
2. Understanding Client Expectations
Following the exploratory call, we delved deeper into understanding ROUTD’s expectations,
industry landscape, competitors, go-to-market timeline, and areas they aimed to improve. This
alignment was crucial for developing a strategic approach tailored to their needs, and a plan
and questions as per the market, the customer needs in that area, customers, solutions which
can be re-used to get ourselves into a place where we can understand the client’s journey
where they are at and taking it from there.
3. Requirement Gathering
We scheduled a requirement gathering call to provide ROUTD with a basic overview, including
wireframes and a breakdown of all tasks with rough estimates. This collaborative session
ensured alignment on the project scope and deliverables.
4. Design and Idea Generation
In the design phase, we focused on idea generation and creating designs that adhered to
ROUTD’s existing branding guidelines. Our design team ensured the solution was visually
appealing and user-friendly, enhancing the overall user experience. Giving us more insights into
what client is expecting on the UI level, maps? Coordinates? Distance calculation? Real-time alerts? Giving more insights into the prioritization for the tasks and suggestions for initial
phases.
5. Planning and Strategy
We finalized the MVP (Minimum Viable Product) tickets using Jira, organizing tasks into 2-week
sprints. During this phase, we recommended the best modules that could deliver the highest
returns with the least effort based on ROUTD’s business needs. This involved assessing
technical complexities and ensuring that the client fully understood these challenges. Regular
weekly meetings and bi-weekly demos ensured continuous progress and transparency, keeping
ROUTD informed and engaged throughout the process. Ideally, we aim to be ready with MVPs
in 2-3 months.
6. Agile Development and Iterations
Our processes are rooted in Agile methodology, prioritizing flexibility, continuous improvement,
and customer feedback. Our Scrum processes involved iterative cycles where work was
reviewed and refined regularly. This approach allowed us to adapt quickly to changes and
deliver high-quality results.
Porting existing system libraries/business logic and data (applicable to v2 of exiting products):
We read through their existing legacy system, ported the code which could be reused helping
us spend less time gathering and converting detailed business requirements into code. Saving
our client time and effort and hence faster go to market time.
Renting vs Buying smartly:
Consulted the client on quick research across the 3rd party
integration solutions with deep down analysis of our current requirements and future needs for
future proofing the system 12-24 months down the road to invest in right solutions and
planning between renting vs buying both as per technical and business needs.
Cutting Down the Costing:
Conducted analysis of Cloud Costing, cutting down the compute
resource usage, bringing down cloud costing, suggesting better cloud solution for different type
of needs example are cold and hot data, managed or unmanaged serverless infra, automations
to cut down development hours, data migrations and integrations within the solution for
internal business modules to be re-used around the complete application.Documentation: Well defined documentation, business terms for training of development and
business team for better communication, usage of DDD methodologies and run-through of
complex modules to minimize training time and analysis of system.
SaaS Pricing breakdown:
Helped the clients understand per driver cost as per the
cloud/email/data/3rd party API calls/storage over the period as per SLAs and up time
commitments keeping in consideration data and usage growth including peak time automated
scaling costs. Also, planned new solutions which in the longer run slash the costs by 10-30% for
various modules.
Monitoring and Chaos Engineering:
Set up better monitoring, analytics, logs, peak load times,
response delays, alerts and making chaos engineering for fault tolerance.
Mentoring and Guidance:
Mentoring the sales/marketing/SEO and business team to highlight
the key areas in application and supporting better sales by: bringing down time to production
by writing middleware’s converting new customer’s system data to data our system
understands etc., technical mentoring in sales funnels, customer data and feedback, UX, HCI
and data regulations etc.
7. Quality Assurance and Testing
Quality assurance was integral to our process. We conducted comprehensive testing, and user
acceptance testing (UAT), to identify and resolve issues early. This ensured a robust and reliable
solution for ROUTD.
8. Deployment and Implementation
After thorough testing, we proceeded with deployment and implementation. Our team ensured
a seamless transition, providing support and training to enable ROUTD to effectively utilize the
new system. Helping with sales calls with potential new clients including top leadership of
Fortune 500 Clients to ensure we have correct answers and commitments as per current
system and potential additions.
9. Post-Deployment Support
Our commitment to ROUTD continued post-deployment with ongoing support and
maintenance services. We addressed any issues, implemented updates, and ensured the
software continued to meet evolving business needs. We are currently working on some advanced features for the phase 2 of the application while solving some of the hardest
problems in software development, logistics, GPS/GNSS domain to compete with the top
players in the market.
10. Continuous Improvement
We believe in continuous improvement and regularly sought feedback from ROUTD to enhance
our processes and services. This helped us stay ahead of industry trends and deliver innovative
solutions, develop more solutions which are needed along with our main system as per the
market and customer feedback.
Benefits Realized
As a result of our improved software development process, ROUTD experienced:
• Fewer product defects found by customers.
• Earlier identification and correction of defects.
• Fewer defects introduced during the development process.
• Faster time to market.
• Better predictability of project schedules and resources.
• Cost savings by correct pricing and less dollar spent to 3rd party services.
Conclusion
Our collaborative approach and dedication to delivering solutions drove success for ROUTD,
optimizing their last mile delivery system and enhancing overall efficiency. Should you have any
questions or require further information, please do not hesitate to reach out.
Login Page of the CMS to manage the Orders and Routes
Dashboard for displaying the aggregated and reports to the admit
Graphs for deliveries and collection with their status
